Measure your social media performance
Please enter a valid number of followers
Please enter a valid number of engagements
If you post content on platforms like Instagram, Twitter, TikTok, or Facebook, knowing how your posts perform is important. The Engagement Rate Calculator helps you find out how effective your content is by calculating how many people interacted with it.
What Is Engagement Rate?
Engagement rate is the percentage of people who interact with your content compared to your total number of followers or reach. It shows how much your audience is interested in what you post.
Formula for Engagement Rate
Engagement Rate (%) = (Likes + Comments + Shares) / Total Followers × 100
Why It Matters
A high engagement rate means your content is performing well. Brands and influencers often use this rate to show how valuable their audience is. It’s not just about how many followers you have – it’s about how many people actually interact with your posts.
How to Use the Engagement Rate Calculator
- Enter the number of likes, comments, and shares
- Enter your total number of followers
- The calculator will instantly give you your engagement rate
Use Cases
- Influencers checking their post performance
- Brands measuring campaign success
- Marketers tracking audience interest
- Social media managers comparing accounts
What Is a Good Engagement Rate?
It depends on the platform and your audience size, but generally:
- Over 6% – Excellent
- 3% to 6% – Good
- 1% to 3% – Average
- Below 1% – Needs improvement
Conclusion
The Engagement Rate Calculator is a quick and simple way to see how well your social media content is performing. It helps you make smart decisions about what to post and when. Try it today and track your growth with real numbers!